How do you gain buy-in when managing a large, organization-wide change? In this compelling continuation of the interview with CW Canfield from S10 EP02, Spencer talks about the mechanisms of appealing to logic and data, as well as being a leader who inspires your team to follow, even when the path is uncharted, rocky, or takes an unexpected turn. Great leaders apply the key mechanisms of psychology and rely on their team to make informed, sound decisions. Keep listening on for more practical applications of the principles of economics and leadership in your life and career.

GBN is the leading private network for today's most successful PGA Professionals. Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you. Go to www.golfbusinessnetwork.com to find out more and become a member.

GBN is the leading private network for today's most successful PGA Professionals. Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you. Go to www.golfbusinessnetwork.com to find out more and become a member.

GBN is the leading private network for today's most successful PGA Professionals. Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you. Go to www.golfbusinessnetwork.com to find out more and become a member.